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Google testing new Adwords format for Email Newsletters

Category: Email Marketing, Release Date: 03-Jan-2012

Lately Google has been testing a new email subscription ad format within Adwords that allows advertisers to gain subscribers to their mailing list, rather than the typical text or graphic display ads. These hold a lot of potential for advertisers, because it would give them a more direct connection with the audience and could last much longer than the typical display ad.

The ads display your typical 'Subscribe to our mailing list' field with a submit button, and when clicked, your email address will be sent to the company.

Seems like a very valuable idea for many companies as they look to connect more with their customers online in a more meaningful way.




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